Two UK premieres for Gurinder Chadha’s “It’s A Wonderful Afterlife”

Bend It Like Beckham-helmer Gurinder Chadha’s keenly awaited romantic comedy It’s A Wonderful Afterlife, presented by Indian Films in association with Studio 18, is ready for a release within a year of commencement of its principal photography.

Noted mainstream distributors, Icon, are releasing it in the UK on Wednesday April 21 while Studio 18 will release it in India and Pakistan on Friday May 7. A massive launch for the film is taking place in the form of not one but two red carpet premieres.

The London premiere being held at the prestigious Odeon West End, Leicester Square, on April 12, will be followed by a regional premiere on April 14 in Birmingham at Vue Star City. The theme for the London premiere is ‘Indian wedding’.

Chadha, along with Goldy Notay (Roopi Sethi), the US-based Sendhil Ramamurthy (Detective Murthy) and Shabana Azmi (Mrs. Sethi), among the film’s ensemble international cast, will be attending the glitzy events.

In true Chadha style, the film is a humorous account of a Punjabi mother’s desperate measures to get her fat daughter married to a tall, dark and handsome hunk!

Bend It Like Beckham-helmer Gurinder Chadha’s keenly anticipated comedy, It’s A Wonderful Afterlife, has been selected for a world premiere at the coveted Sundance Film Festival, which runs January 21-31, 2010, in Park City, Utah.

Produced by Indian Films and Bend It Films in association with Studio 18, IAWA stars the legendary Shabana Azmi, with a posse of well-known international talent; Goldy Notay, Sally Hawkins, Sendhil Ramamurthy, Sanjeev Bhaskar, Zoe Wanamaker and Jimi Mistri, among others.

Azmi plays the role of Mrs. Sethi, a hysterical North-Indian mother who is desperately searching for a son-in-law for her fat daughter.

Shot in London and billed as My Big Fat Greek Wedding meets Shaun Of The Dead, IAWA will be released in the UK by Icon on April 2, 2010 (Easter) and in India and Pakistan on April 16, 2010 by Studio 18.

The film has already attracted a host of top-of-the-line mainstream distributors like Icon (Australia), Prokino (Germany), Lusomundo (Portugal), Central Partnership (Russia & CIS), Sterkinekor (South Africa), TF1 (France), Front Row (Middle East) and Odeon (Greece & Cyprus), to name a few.

The team behind Bend it Like Beckham is delighted to announce the cast for Gurinder Chadha’s next feature, It’s A Wonderful Afterlife. The comedy about an Indian mother, who takes her obsession with marriage into a frighteningly funny territory, started filming in London on 28 March 2009. It is preparing for an early 2010 release.
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THE INDIAN FILM COMPANY & BEND IT FILMS IN STRATEGIC TIE-UP TO PRODUCE GURINDER CHADHA’s NEXT

The Indian Film Company (TIFC) and Bend It Films announced their strategic tie-up for the co-production of acclaimed director Gurinder Chadha’s next venture, ‘It’s A Wonderful Afterlife’. The co-producers will enjoy global revenues in perpetuity.
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