We’ve seen Shahrukh Khan in many endorsement commercials ranging from anti-dandruff shampoo to biscuits and soda, even men’s fairness cream, cars, beauty soap, mobile phones and computers. Now we will see him in a new avatar.

Jet Airways will have SRK, who is already on their board of directors, in their new commercial, directed by the internationally acclaimed filmmaker Shekhar Kapur. Elizabeth-The Golden Age is the latest film released by Kapur.

Part of the Jet Airway ad has already been completed. The remaining of it will be shot once Khan and Kapur complete some of their other commitments.